Word-of-Mouth Management

Effective word-of-mouth management, solidifying brand trust

How can a brand naturally spread trust?

According to research, more than 80% of consumers will search for product-related word-of-mouth information on the internet before shopping. When experience sharing on social media and forums becomes an important basis for consumer decision-making, mastering the attributes of each platform and creating authentic content is the key to natural word-of-mouth spread.

Strengthening trust through word-of-mouth

Data analysis

By using the 'KDDR Key Data Report', we can grasp the brand and competitor's voice, as well as the audience's interests and preferences on social forums, and formulate appropriate strategies.

Creating topics

Creating realistic topics based on audience attributes, product characteristics, and brand tone, sparking audience curiosity and participation in discussions, thereby enhancing brand trust.

Community forums

Select appropriate community forums and communicate with different groups of people through different angles of topics.

Online reputation monitoring

By utilizing big data systems, brands can effectively monitor their reputation and online buzz, swiftly addressing negative crises and capitalizing on trending topics in real-time.

Advantages

Word-of-mouth topic strategy

In addition to public opinion data observation, we also use the 'KDDR Key Data Report' to grasp competitor strategies, and based on the brand's overall marketing goals, develop interactive and multi-angled volume topic strategies to reach potential audiences and communicate effectively.

Exploring potential audiences

By grasping consumers' true interests and purchase intentions, we can stimulate positive feelings through popular topics and word-of-mouth marketing, establish trust, and then have a high chance of reaching similar potential audiences.

Satisfy consumer intention

Developing a word-of-mouth strategy that matches the user journey not only satisfies consumer intentions, but is also a key factor in their final decision to purchase. Improving first purchase rating, user experience, and post-sales service satisfaction are excellent materials for brand trust continuity.

SEO Optimization

By pre-setting product and brand-related keywords, incorporating content and word-of-mouth articles into volume topics, and optimizing search engine ranking results, the audience searching for related topics can come into contact with the brand, thereby introducing natural traffic funnels.