Middle Data Platform

Breaking down data barriers to improve decision-making efficiency

Why do we need Middle Data Platforms?

If data is not effectively managed, the pace of innovation will also be hindered. The amount of unstructured data from various sources such as social media, cloud, and mobile devices is increasing. Companies need to unify the management of all internal business data and shorten data delivery time to quickly analyze and apply effective data.

Build an enterprise-specific Middle Data Platform

Integrating multiple data sources

ADNEX has a mature cross-platform data tracking technology that helps enterprises integrate multiple online and offline data sources around GA4.

Real-time data processing

Perform batch and real-time data processing to obtain clean data more quickly, enabling the unified management of all internal data and relevant usage rules and policies.

User friendly

The SaaS-based platform reduces coding operations, allowing both developers and business users to quickly access data through an easy drag-and-drop, point-and-click interface.

Transparent collaboration mechanism

Effectively managed data allows users within the enterprise to easily search, collaborate, and quickly enter analysis scenarios.

Advantages

Integration with front-end business applications

In addition to the back-end structure and unstructured data, ADNEX can also export GA4 data to BigQuery, improving the efficiency of data analysis and covering functions such as automated machine learning, easily integrating with the front-end commercial scenarios of enterprises.

Data quality diagnosis and optimization

Unstructured data makes storage, application, and governance more challenging. ADNEX helps enterprises master data quality. While introducing the system, it also ensures that past data is correctly and completely transformed, analyzes operational process data, and makes effective decisions.

Highly flexible visualized reporting

ADNEX provides highly flexible and diverse visualized reporting, which can be integrated with Data Studio, PowerBI, and other platforms. It supports enterprises in establishing custom reports and tracking insights, constructing a comprehensive perspective of business strategies.