Integrated Online and Offline Marketing

Integrating data across all channels for a seamless user experience

A cycle of continuous repurchasing

If member data cannot be fully synchronized, then the key to driving sales through OMO will be lost. By allowing consumers to naturally move between online and offline, and capturing member data from multiple channels, more precise marketing strategies can be developed, thus creating a flow cycle of continuous repurchasing that consumers are willing to engage in.

Enhancing omnichannel sales

Integration of data

Cleaning and integrating traffic sources, transaction behavior, product order inventory, and member data from e-commerce websites (GA4) and physical stores.

Complete consumer journey

By concretizing unknown customer information, we can grasp the behavior and consumption patterns of customers, providing a personalized shopping experience.

Segmented membership marketing

Reviving interactions and purchases from existing customers to increase repurchase rates and lifetime value of members; using media channels to guide sales to new customers, stimulating new customers growth.

Omnichannel automated marketing

Seamlessly connecting every touchpoint in the customer journey and triggering the ultimate personalized experience on the official website, app, social media, or physical store channels.

Advantages

Omnichannel consumer experience

Assisting store clerks with system tools to access complete customer purchase records. Extending personalized experiences to physical stores to create a complete virtual and real integrated marketing scene and effectively converting traffic into revenue.

Smart labeling

By cross-referencing orders, member and product data, customers can be segmented according to their consumption life cycle. The RFM model and AI analysis are used to label customers based on their lifetime value and product preferences, allowing for effective interaction and automated marketing.

Product sales and repurchase prediction

Through the intrgrated customer data and user behavior on GA4, AI will identify user attributes and use the customer repurchase list as the basis for advanced prediction of potential purchasing motivations, laying out the most effective product combinations, channels, and media communication channels.